As a business, you’ll discover how Linkedin is a highly effective tool for recruitment and researching competitors. You’ll see how to use Linkedin for lead generation and brand awareness - and improve internal team collaboration through Linkedin direct messaging. Finally, we’ll highlight how to measure your business success on Linkedin using Profile, Activity and People metrics. Learning Objectives By the end of this course you will be able to: Set up and use both personal and business profiles on Build and get the most out of a network of Use LinkedIn for Research and Measure your business reach and success...
