How to Use LinkedIn for Business 2025 Guide
A LinkedIn business page is a great place for your audience to get acquainted with your B2B business digitally. LinkedIn is the most popular and effective social media platform for B2B companies.
Not just because it’s predicted to have 828.43 million active users by 2027 but because it’s really handy for connecting with clients and prospects and giving your company a voice and an identity through effective posting.
In this article, we’ll explain how to use LinkedIn for Business:
- What content should your company be sharing?
- What questions should your content answer for your prospective clients?
- And how can LinkedIn help you grow your business?
Let’s begin.
What is a LinkedIn Business Page?
A LinkedIn Business Page, or Company Page, is a specific profile representing your company on LinkedIn to LinkedIn members. It’s a separate account (independent of the company’s founder) that serves as a virtual presence for your company, where people can find out more about it. It includes the most recent information, news, updates, and activities, as well as information on your company’s services.
Unlike a personal profile, a Business Page focuses exclusively on your business and has customizable sections, including Home, My Company, About, Posts, Products, Jobs, and People. This is how you can energetically use LinkedIn for Business to market your company and establish a professional brand image.
Visitors land on your LinkedIn profile to learn more about your company—how your business works, the services you offer, and what you stand for.
However, unlike LinkedIn groups that focus on a specific topic, the business page’s focus isn’t on creating a community.
Members aren’t as likely to “join” your LinkedIn page. People “follow” your page because they want to see more posts from you on their feed.
LinkedIn company pages typically feature the company logo and a brief description of the company’s activities, highlighted customers, and a variety of tabs for more information about the business, such as its products under the “Product” tab.
Why Does Your Business Need a LinkedIn Company Page?
Increases Influence and Credibility
A strong presence on LinkedIn will help you boost your credibility. It’s also a one-stop shop for visitors to get all the information they need about your company.
LinkedIn allows you to update your profile with important information, such as your business’s services and location.
You can also add details about your social impact, work achievements, etc. If you make it easy for your clients to find the information they need, you’ll create a professional image.
Furthermore, you will have the chance to use LinkedIn for Business and grow your reputation. This could involve showing your expertise in your field through interesting and creative content. Sharing practical information about your industry and thought-provoking pieces will make you stand out.
Ultimately, this will benefit you by building your credibility, increasing your authority, and, of course, your B2B business.
Grows Your Audience
LinkedIn provides access to a vast network of B2B clients. The most current statistics show that the site has over 900 million members worldwide.
Although not all of them will have a link to your business, you have millions of people to connect with. With the right strategy, LinkedIn allows you to exponentially grow your network of followers.
Build Relationships With Your Local Community
LinkedIn is the central point of discussions within a professional, competent community. There are discussions about topics ranging from job openings to the effects of ChatGPT. These conversations are an effective method to develop connections within your network.
You could initiate the conversation and invite users to share their ideas. Interaction with people will help you connect with the most appropriate clients.
Now that you understand why it is important to use LinkedIn for Business marketing let’s move on to setting up a business page on LinkedIn.
Setting Up a LinkedIn Business Page
If you’re looking to create an effective presence on LinkedIn, the first thing you’ll need is a page for your business. It will function as the primary source for information about anything related to your B2B business. Clients interested in your services will review your page to assess your knowledge.
Follow the steps below to create a LinkedIn business page for your company.
First Step: Create a Company Page
Visit your LinkedIn homepage, and then click on the “For Businesses” drop-down menu in the top right-hand corner of the page. Select “Create A company page.”
Second Step: Select Your Page Type
Select the kind of page that best represents your company’s image, such as a corporate page, a showcase page, or an educational institution’s page. If it is to be your main page for the company, choose “Company”. Showcase pages are sub-pages you can later design to link to your primary page.
Third Step: Fill In Your Company’s Profile
You need to provide your company’s name, industry, size, and type of organization. If you wish, you can add your website’s URL, include your company’s tagline, and upload your company logo. On the right side of the screen, you’ll be able to see a preview of your site to see how it will look for other users.
Fourth Step: Create the Page
Click “Create Page” to finish creating the LinkedIn company page. The page is now ready to be seen by clients.
Now, you can select additional features to boost your chances of success. This could include adding a brief description of your company’s services, linking relevant pages, and much more.
Final Thoughts
LinkedIn for Business in 2025 can benefit B2B businesses looking to expand their network, control their reputation online, grow their business, and boost traffic from social media to their website. However, it all depends on understanding how to use LinkedIn for Business effectively.
Even if you spend more time on various social networking sites, you must start a LinkedIn profile for your company and make the most of these possibilities.
Each business’s audience is different.
FAQs
1. Why should my business have a LinkedIn Company Page?
A LinkedIn Company Page helps establish credibility, increase brand awareness, and connect with potential B2B clients. It also allows businesses to showcase their services, industry expertise, and updates in a professional setting.
2. How can I grow my LinkedIn business page followers?
You can grow your LinkedIn followers by regularly posting engaging content, optimizing your profile with relevant keywords, joining industry discussions, using LinkedIn ads, and encouraging employees to share company updates.
3. What type of content should I post on my LinkedIn business page?
Your business should post industry insights, company news, client testimonials, case studies, employee highlights, and thought leadership articles to engage your audience and establish authority.
4. How does LinkedIn help generate leads for my business?
LinkedIn provides access to a vast professional network where businesses can directly connect with decision-makers, run targeted ads, participate in LinkedIn groups, and use LinkedIn Sales Navigator to identify and engage with potential leads.
5. What are the best practices for using LinkedIn for Business?
Best practices include optimizing your business profile, posting consistently, engaging with your audience through comments and messages, leveraging LinkedIn analytics, and using LinkedIn Ads to reach a larger audience.
