Search Engine Optimisation for Business

CPD Approved
Right now, potential customers will be searching for your products and services ‐ and if they don’t
find their way to your site, you could be deferring them to a competitor. Imagine if your website
could rank above your competitors’, using the kind of search terms that turn your visitor traffic into
revenue. When it’s done well, search engine marketing can give search engines exactly what they
need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via
Google, this pretty much means understanding Google. This course will explain the proven
techniques that will help you reach and maintain the number one results spot.

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off.
It does not account in any way for loading time or thinking time on the questions).